I am an athlete, marketer and teammate passionate about elevating brands through creative and authentic initiatives. I aim to use my love for sport and storytelling to create campaigns which empower people to get outside and experience the joy of movement. As a young marketer, I am focused on gaining experience in every channel that I can, and have developed a passion for partnerships, community relations and PR. If I’m not in the office, you can usually find me running or mountain biking the trails around the Bay Area.
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Storytelling: Girls Gotta Run
Storytelling: Girls Gotta Run
I created this piece for Tracksmith’s online journal. Read about how the Girls Gotta Run Foundation is investing in Ethiopian girls through running, financial and academic support. They show these girls that although education may be an unusual path in Ethiopia, it may lead to great opportunities.
Social Media Copy: Tracksmith’s Instagram Story
Social Media: Tracksmith
At Tracksmith, I gained valuable writing experience helping to create copy for our Instagram story. This copy helped to promote events, circulate journal pieces and everything in between. Take a look at a couple of the stories that I wrote above.
Events: HOKA Kids Launch
Events: HOKA Kids Launch
I worked to plan and execute a community event in celebration of HOKA’s fist kids collection. Influencers, media and their families were invited to an action-packed field day at the Boulder Reservoir. The event generated a lot of social coverage which promoted consumer awareness around the launch.
Athletes: Tracksmith at US Champs
Athletes: Tracksmith at US Champs
I was given the opportunity to support a group of 40 Tracksmith sponsored athletes at the US Track and Field Championships in Eugene, Oregon. Working as the liaison between the brand and the athletes, I helped to coordinate meals, treatments and shuttles so the athletes felt deeply supported by their sponsor while preparing for the race. On the final day of the Championship, I also helped to host a party for all the athletes to celebrate their accomplishments.
Storytelling: Save Your Car’s Mileage - RunSome
Storytelling: RunSome
I created this piece for Tracksmith’s online journal. Read about how RunSome has set out to transform the perception around run commuting. By working with running enthusiasts across the globe, RunSome encourages communities to swap time in the car for time on their feet.
Public Relations: HOKA Mach X
Public Relations: HOKA Mach X
I was responsible for securing press coverage around the launch of HOKA’s new shoe, the Mach X. Through creative pitching and leveraging media relationships, we saw 50 reviews of the shoe which equated to 609,028,930 impressions and $2,660,935 estimated ad value. Coverage highlights include reviews in CNN, SELF and Well + Good. You can check out one of the reviews (CNN) above.
Contact Brianna.
Questions about my work? An exciting opportunity? Or just want to chat? Feel free to contact me!